FOR IMMEDIATE RELEASE
For licensing information, please contact:
Frances Alvarez
Nancy Bailey & Associates, Inc.
(305) 668-7000
frances@baileylicensing.com

Chiquita Brands Selects Nancy Bailey & Associates as Licensing Agency

Leading Licensing Agency to Leverage Food Licensing Experience to Extend Chiquita and
Fresh Express into Non-Food and New Food Categorie

Atlanta, GA – March 8, 2011 – Nancy Bailey & Associates, a leading corporate brand
licensing agency, announced today that it has been selected by Chiquita Brands to extend both
the Chiquita and Fresh Express brands into both non-food and new food categories in the U.S.
and Canada. Nancy Bailey & Associates will leverage its deep experience in licensing food
brands to create and execute strategic licensing programs that communicate the brands’
characteristics of high quality and freshness.

Chiquita is the number one consumer preferred banana brand globally and has 99% brand
awareness among American consumers. Americans also consume 20 million servings of Fresh
Express salads each week, making it the number one salad brand in the United States.

“The positive associations that consumers make between both Chiquita and Fresh Express with
quality, flavor, freshness and nutrition creates tremendous potential for brand extension,” said
Nancy Bailey, chairman, Nancy Bailey & Associates. “We are confident that licensing will enable
Chiquita and Fresh Express to leverage these qualities in relevant categories and retail
channels.”

“As consumers seek out healthier, natural products, Chiquita® and Fresh Express® are trusted
brands that can deliver on the promise of taste, nutrition and freshness,” said Tanios Viviani,
Chiquita’s president, global innovation & emerging markets and chief marketing officer. “With
their reputation and experience in both corporate and food licensing, Nancy Bailey & Associates
will play an integral role in translating those qualities to new product categories and steering our
brands toward licensing success.”

Under the agreement, Nancy Bailey & Associates will help Chiquita extend its flavor profile and
value-added ingredients, as well as its iconic logo, the Miss Chiquita brand character, and its
vintage artwork into multiple product categories. Fresh Express will also extend its brand in both
food and non-food categories.

Nancy Bailey & Associates will target food, drug and mass retailers, to distribute a wide range of
Chiquita and Fresh Express branded products for launch in 2012.

About Chiquita Brands Internactional, Inc.
Chiquita Brands International, Inc. is a leading international marketer and distributor of highquality fresh and value-added food products – from energy-rich bananas and other fruits to
nutritious blends of convenient green salads. The company markets its healthy, fresh products
under the Chiquita® and Fresh Express® premium brands and other related trademarks. With
annual revenues of more than $3 billion, Chiquita employs approximately 21,000 people and
has operations in nearly 80 countries worldwide. For more information, please visit
www.chiquitabrands.com.

About Nancy Bailey & Associates, Inc.
Nancy Bailey & Associates is at the forefront of trademark and brand extension licensing. The
company develops and manages successful licensing programs for several Fortune 100
companies. A pioneer and leader in brand extension licensing for more than 25 years, NBA
develops strategic long-term partnerships that leverage brand equity to create innovative
products. Headquartered in Atlanta, and with offices in Miami, New York, Los Angeles, London
and Hong Kong, the company is a full-service licensing agency specializing exclusively in the
management of trademark licensing programs, as well as providing consulting services for
corporate trademark brand extension. For more information, please visit
www.baileylicensing.com.

Nancy Bailey & Associates is a division of Beanstalk, a leading global brand licensing agency
and consultancy, and is a part of Omnicom Group Inc. Diversified Agency Services (NYSE:
OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate
communications company.