FOR IMMEDIATE RELEASE
For licensing information, please contact:
Linda Morgenstern
Nancy Bailey & Associates, Inc.
Telephone: (561) 447-6607
Email: linda@baileylicensing.com
TRAVELOCITY® TAPS MIZCO INTERNATIONAL TO MARKET A LINE OF TRAVEL RELATED TECHNOLOGY PRODUCTS AND ACCESSORIES
Atlanta, GA – January 6, 2010 – One of the fastest growing names in mobile technology products has joined forces with the one of the biggest names in travel. Today, Mizco International (www.mizco.com), the visionary parent company behind the industry leading brands Cellular Innovations, DIGIPOWER, and iEssentials, announced that it has entered into a North American license agreement to market a complete line of Travelocity® branded travel and trip accessory products to dealers throughout the United States and Canada. The announcement was made on the opening day of CES 2010 by Mizco International President & Chief Executive Officer, Albert Mizrahi, at Booth #30833 in the South Hall of the Las Vegas Convention Center.
“As we begin the second decade of our corporate history, we are committed to breaking new ground in product development and marketing innovation,” Mizrahi said today. “We have achieved both objectives with the introduction of the first-ever line of Travelocity branded travel and trip accessory products. The fact that Travelocity selected Mizco to bring these products to consumers throughout North America underscores and amplifies the power and reach of our distribution network, which now exceeds 30,000 retail partners throughout North America.”
Nancy Bailey & Associates brokered the licensing agreement between Travelocity and Mizco. “When Travelocity decided to extend its brand into the travel products marketplace, they wanted us to help them choose a partner that had the retail strength, marketing and design resources, and customer support capability to make the Travelocity brand and their iconic Travelocity Roaming Gnome an overnight success,” stated Linda Morgenstern, Executive Vice President at Nancy Bailey & Associates, Inc. “Mizco International met all of these requirements. We are proud to join forces with their proven retail organization.”
According to Mizrahi, the licensing agreement also reinforces the company’s commitment to bring products to its dealers that sell themselves to their consumers. The Travelocity line is extremely broad and includes uniquely designed passport holders, travel neck pouch, organizers, 3-dial combination TSA lock, Travelocity designed luggage straps, micro-bead travel pillow, genuine leather luggage tags, The Roaming Gnome™, rubber luggage tags, carry-on travel pouches for consumer electronics & cell phones, luggage cube organizers, USB car & travel chargers, USB cables for BlackBerrys, iPhones and other popular devices, travel charging kits for iPhones, BlackBerrys, and with interchangeable charging tips universal for all models. Shipments to dealers will begin sometime around March 2010.
Mizrahi explained that the company plans to offer dealers a variety of pre-packaged merchandising programs to help stimulate rapid sell-in and maximize sell-through to consumers. “We believe the Travelocity name will immediately stop consumers in the aisle and convince them to look at the products featured in any of the merchandising displays we are creating. Each display is being designed to be totally self-merchandising. We understand that our dealer base wants retail solutions that sell themselves and our programs will meet that need.”
About Mizco International
Headquartered in Avenel, New Jersey, Mizco International (www.mizco.com) is the world’s fastest growing supplier of wireless mobile phone headsets, accessories, as well as imaging and iPhone power solutions. Founded in 1990, Mizco markets products under the Cellular Innovations, DIGIPOWER, Travelocity, and iEssentials brands. The company currently offers more than 1,000 products through a global dealer network. For more information on Mizco and its product offerings call 1.800.266.4026 or visit www.mizco.com.
About Travelocity Global
Travelocity® is committed to being the traveler's champion -- before, during and after the trip – and provides the most comprehensive and proactive guarantee in the industry (www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world with annual gross bookings of more than U.S. $10 billion. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution. TRAVELOCITY is a trademark of Travelocity.com LP.
About Nancy Bailey & Associates, Inc.
Nancy Bailey & Associates is at the forefront of trademark and brand extension licensing. The company develops and manages successful licensing programs for Fortune 100 companies including The Procter & Gamble Company, Crayola, Energizer, Schering-Plough, and the Pennzoil-Quaker State Company. A pioneer and leader in brand extension licensing for over 25 years, NBA develops strategic long-term partnerships that leverage brand equity to create innovative products that sell. The company is a full-service licensing agency specializing exclusively in the management of trademark licensing programs as well as providing consulting services for corporate trademark brand extension.
Headquartered in Atlanta, the company also has offices in Miami, and affiliates in Tokyo. For more information, please visit www.baileylicensing.com.