FOR IMMEDIATE RELEASE
For licensing information, please contact:
Frances Alvarez
Nancy Bailey & Associates, Inc.
Telephone: 305-668-7000
Email: frances@baileylicensing.com
NANCY BAILEY & ASSOCIATES LAUNCHES BRAND EXTENSION LICENSING PROGRAM
FOR THE ENERGIZER BRAND
Atlanta, GA – March 10, 2009 – Nancy Bailey & Associates, a leading corporate brand licensing agency, has entered into a representation agreement with Energizer Holdings, Inc., one of the world's largest manufacturers of primary batteries, battery-powered devices and flashlights. Nancy Bailey & Associates will develop brand extension products supporting Energizer’s strong brand equities of power, connectivity and innovation.
More than 100 years ago, Energizer invented the first dry cell battery for home use and has never looked back. Today, Energizer is a multi-billion dollar brand with 99% consumer awareness and continues to be the innovation leader bringing new batteries, chargers and lighting products to the marketplace. Energizer’s comprehensive portfolio of products include carbon zinc; value, premium and super-premium alkaline; lithium AA super-premium; photo lithium; watch/coin cells; hearing aid; rechargeable NiMH cells; and flashlights and lanterns. No other battery manufacturer comes close to matching consumers’ needs for portable power and lighting products.
“There are tremendous opportunities to expand the Energizer brand into licensed products building upon Energizer’s mission of providing innovative solutions to power people’s lives.” says Frances Alvarez, Vice President, Nancy Bailey & Associates, Inc. “We look forward to developing and executing a strategic licensing program that complements and extends Energizer’s brand presence.”
“We are excited to partner with Nancy Bailey and Associates. We foresee many opportunities ahead as we combine their tremendous expertise in licensing and brand extension with the strong reputation of our Energizer franchise,” said Danielle Kyriakos, Director New Business.
About Energizer
Energizer Holdings, Inc. [NYSE: ENR], www.energizer.com, headquartered in St. Louis, Missouri, is one of the world’s largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including the Energizer® MAX® premium alkaline brand; Energizer® Ultimate Lithium; Energizer® Advanced Lithium and Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers.
The Energizer® product line also includes specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, watches and other uses. Through its flashlight and lighting products unit, Energizer helps bring consumer insight and innovation to these important household devices. Energizer continues its role as a technology leader with Energizer® Energi To Go®, portable battery powered chargers for cell phones.
About Nancy Bailey & Associates, Inc.
Nancy Bailey & Associates is at the forefront of trademark and brand extension licensing. The company develops and manages successful licensing programs for Fortune 100 companies including P&G, Crayola, Schering-Plough, Energizer Holdings, Inc. and the Pennzoil-Quaker State Company. A pioneer and leader in brand extension licensing for over 25 years, the company develops strategic long-term partnerships that leverage brand equity to create innovative products that sell. The company is a full-service licensing agency specializing exclusively in the management of trademark licensing programs as well as providing consulting services for corporate trademark brand extension.
Headquartered in Atlanta, the company also has offices in Miami, and affiliates in Tokyo. For more information, please visit www.baileylicensing.com.