FOR IMMEDIATE RELEASE
For licensing information, please contact:
Linda Morgenstern
P: (561) 447-6607
F: (561) 447-6642
linda@baileylicensing.com

USA TODAY LICENSED TO LERNER PUBLISHING GROUP  
FOR EDUCATIONAL BOOKS

The first series being released is Lifeline Biographies, which will feature titles about some of the world’s most compelling people. The first four titles being released include Bill Gates: Entrepreneur and Philanthropist, Oprah Winfrey: Global Media Leader, Tiger Woods: Golf’s Master and Vera Wang: Enduring Style. These titles will be available in Fall 2008 and are aimed at middle school, high school and public libraries.

Perfect for research and reports, the books are easy to read and are filled with fascinating facts and complete articles from USA TODAY Colorful sidebars, including In Focus sections and USA TODAY Snapshots, provide detailed graphics and in-depth details.
Additional offerings planned for future seasons will include biographies of presidents, Hollywood stars and more.

“This is a very appropriate and exciting brand extension for USA TODAY as it broadens the presence of the brand in classrooms and libraries, and develops early brand loyalty and readership,” said Linda Morgenstern, Executive Vice President, Nancy Bailey & Associates. “The dynamic collaboration between USA TODAY & Lerner will bring an added immediacy to Lifeline Biographies that will set the books apart.”

“While we have the most up-to-date details on the celebrities and figures being featured, Lerner has the knowledge and experience to bring the information to children and young adults in an engaging presentation for high-interest reading,” said Christy Hartsell, Director of Brand Licensing, USA TODAY.

About USA TODAY:
USA TODAY is the nation's top-selling newspaper. It is published via satellite at 34 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE: GCI). The USA TODAY brand also includes: USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts of college and professional football and baseball; USA TODAY Mobile, offering up-to-the minute news and information on a variety of mobile platforms and devices; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.

About Lerner Publishing Group:
Lerner Publishing Group creates high-quality fiction and nonfiction for children and young adults. Founded in 1959, Lerner Publishing Group is one of the nation’s largest independent children’s book publishers and currently has nine imprints and divisions: Lerner Publications, Carol Rhoda Books, Millbrook Press, Twenty-First Century Books, Graphic Universe, ediciones Lerner (a Spanish-language imprint), First Avenue Editions, LernerClassroom, and Kar-Ben Publishing. For further information, visit Lerner Publishing Group’s Website at www.lernerbooks.com.

About Nancy Bailey & Associates:
Nancy Bailey & Associates is at the forefront of trademark and brand extension licensing. The company develops and manages successful licensing programs for Fortune 100 companies including The Procter & Gamble Company, Crayola, Schering-Plough, Ocean Spray Cranberries and USA TODAY. A pioneer and leader in brand extension licensing for 25 years, NBA develops strategic long-term partnerships that leverage brand equity to create innovative products that sell. The company is a full service licensing agency specializing exclusively in the management of trademark licensing programs as well as providing consulting services for corporate trademark brand extension.

Headquartered in Atlanta, the company also has offices in Miami, and affiliates in Tokyo. For more information, please visit www.baileylicensing.com.