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FOR IMMEDIATE RELEASE
For additional information, please contact:
Nell Roney, President
Nancy Bailey & Associates, Inc.
Telephone: 678-352-1000
Email: nell@baileylicensing.com
Nancy Bailey & Associates Welcomes Licensing Industry Veteran Helen Prial
Atlanta, GA - April 14, 2008 - Helen Prial, most recently Vice President of Timex Licensing Corporation, has joined corporate licensing agency, Nancy Bailey & Associates, Inc. as Executive Vice President.
Prial is a well respected licensing industry veteran with over 20 years experience in corporate brand licensing and character licensing. Responsible for developing and managing the successful Timex brand licensing program for the past 14 years, Helen grew the program to over $160 million at retail through 20 strategic brand extension programs and delivered significant revenue and profit to the company. She was responsible for licensing Timex's corporate portfolio of intellectual properties worldwide to strategic partners to enhance core product and brand strategies. Prior to Timex, Helen spent 5 years at Jim Henson Productions where she managed Home Furnishings and Packaged Goods product categories.
"We are thrilled to have Helen join us adding another licensing industry veteran and professional to our staff," said Nell Roney, President, Nancy Bailey & Associates, Inc. "She will be managing many of the Procter & Gamble brands for us such as Mr. Clean, Febreze and Tide. With her previous corporate brand licensing experience and work in packaged goods, she is well connected and respected in the licensing industry and brings a strong, strategic background and capability to this business."
"Working for Nancy Bailey & Associates, Inc., the premier, best-in-class licensing agency is a dream come true. I am very excited to be working with such esteemed colleagues in the licensing business and with outstanding brands by Procter & Gamble", said Helen Prial, Executive Vice President.
About Nancy Bailey & Associates
Nancy Bailey & Associates is at the forefront of trademark and brand extension licensing. The company develops and manages successful licensing programs for Fortune 100 companies including The Procter & Gamble Company, Crayola, Schering-Plough, Alcoa Consumer Products and USA TODAY. A pioneer and leader in brand extension licensing for 25 years, NBA develops strategic long-term partnerships that leverage brand equity to create innovative products that sell. The company is a full service licensing agency specializing exclusively in the management of trademark licensing programs as well as providing consulting services for corporate trademark brand extension.
Headquartered in Atlanta, the company also has offices in Miami, and affiliates in Tokyo. For more information, please visit www.baileylicensing.com.
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