FOR IMMEDIATE RELEASE
For additional information, please contact:
Ilana Wilensky
Nancy Bailey & Associates, Inc.
Telephone: (678) 352-1000
Email: ilana@baileylicensing.com
Lory Zimbalatti
NECCO
Telephone: (781) 485-4528
Email: lzimbalatti@necco.com
Two Great Easter Brands-PAAS® (127 years) and NECCO® (160 years)
Join Together in a Multi-Year Licensing Agreement
Revere, MA - August 8, 2007 - NECCO and Signature Brands, makers of PAAS (the #1 egg-dye brand), are pleased to announce that they have signed a multi-year licensing agreement. The partnership, brokered by Signature Brands' licensing agency, Nancy Bailey & Associates, creates an exciting opportunity for co-branding two of the most popular Easter brands.
"We are excited to be working with NECCO," said Jim Schneider, President and CEO of Signature Brands, LLC. "They are a leader in the candy industry and a perfect partner for expanding the PAAS brand into candy."
Necco developed three special Easter candies to replicate the egg-dye look-"Splashed" Malted Milk Eggs, "Painted" Fruit Snacks and "Decorated" Candy Eggs.
New items being introduced for the Necco 2008 Easter Program include the following:
- 3 Laydown Bags
"Splashed" Malted Milk Eggs (12 oz) with 5 ice-crème flavored centers
"Painted" Fruit Snack Treats (10 oz) with 4-flavors
"Decorated" Candy Eggs (12 oz) with 5 Smoothie flavors
- "Decorated" Candy Eggs 4-pk block style
The graphics on the NECCO/PAAS Easter candy items feature the lovable "Cotton"-- the PAAS signature Easter Bunny and his friends…Terrence Turtle, Lollichop, Freddie Frog, Feathers, Maxwell Mouse and Sally Squirrel. The whimsical drawings are all adapted from the PAAS line of books and appeal to adults and children of all ages.
"With 95% consumer brand awareness in the US market, PAAS is synonymous with Easter", said Dana Wilkes, NECCO's Director of Sales Development. "The continuing growth of seasonal products at retail makes this partnership a great opportunity."
About NECCO®
NECCO (New England Confectionery Company) dates its start back to the summer of 1847. It is the oldest multi-line candy company in the United States. NECCO's new Corporate World Headquarters in Revere, MA, manufactures timeless candy classics such as NECCO® Wafers, Sweethearts® Conversation Hearts, Mary Jane®, Clark®, Mighty Malts®, Haviland® Thin Mints, and Candy House® Candy Buttons.
About Signature Brands and PAAS®
Signature Brands manufactures, markets and distributes the Cake Mate® and Betty Crocker® brands of dessert decorating products worldwide. In 1999, they acquired the PAAS® Easter Egg Decorating Company from Schering-Plough. PAAS® Dye Company was founded in 1880 in Newark, New Jersey. Today, more than 10 million PAAS® egg decorating kits are sold in the United States during the Easter season. Signature Brands is located in Ocala, Florida.
About Nancy Bailey & Associates
Nancy Bailey & Associates is at the forefront of trademark and brand extension licensing. The company develops and manages successful licensing programs for Fortune 100 companies including The Procter & Gamble Company, Crayola, Schering-Plough, Alcoa Consumer Products and USA TODAY. A pioneer and leader in brand extension licensing for 25 years, NBA develops strategic long-term partnerships that leverage brand equity to create innovative products that sell. The company is a full service licensing agency specializing exclusively in the management of trademark licensing programs as well as providing consulting services for corporate trademark brand extension.
Headquartered in Atlanta, the company also has offices in Miami, and affiliates in Tokyo. For more information, please visit www.baileylicensing.com.