FOR IMMEDIATE RELEASE
For additional information, please contact:
Ilana Wilensky
Nancy Bailey & Associates, Inc.
Telephone: (678) 352-1000
Fax: (678) 352-9222
Email: ilana@baileylicensing.com
Crayola® and Dutch Boy® "Chalk It Up" with Chalkboard Paint
Atlanta, GA- June 27, 2007 The new Crayola® Chalkboard Paint by Dutch Boy makes drawing on the wall not only acceptable, but encouraged! Building on the success of Dutch Boy® paint tinted with Crayola colors, Dutch Boy has added Crayola Chalkboard Paint for the 2007 back-to-school season.
This exciting new product is a mess-free and easy way to turn an ordinary wall into something extraordinary. Simply paint a wall with Crayola Chalkboard Paint, let it dry for 24 hours and like magic, the wall becomes a chalkboard where kids can personalize their space. Just like Dutch Boy paint used with the Crayola colors, the Chalkboard Paint is low-odor, washable & scrubbable so parents can feel good about using it in their kids' rooms.
"Crayola Chalkboard Paint by Dutch Boy reinforces our goal of providing products where kids are encouraged to be creative and personalize their space," said Diane Baldovsky, Licensing Manager at Crayola. Crayola Chalkboard Paint is a flat sheen, black paint that will be available at Target in time for back-to-school with an estimated retail price of $9.00 per quart.
Crayola Chalkboard Paint is the latest addition to the Crayola/Dutch Boy partnership.
"We feel this latest collaboration with Crayola reinforces that we are, indeed, 'two brands that play well together,'" said Adam Chafe, Dutch Boy Vice President, Marketing. "The introduction of Crayola Chalkboard Paint by Dutch Boy offers consumers yet another creative way to find the right paint solution for their needs, as well as get their children involved so that they're happy with the end result."
The Crayola colors program with Dutch Boy Paint launched in April 2006 with displays at multiple home improvement stores including Menards, Orchard Supply Hardware, Valu Home Centers, Marvin's Building Materials & Home Centers, Busy Beaver and select Sutherlands. The palette display features 96 exclusive Crayola colors in crayon-shaped paint chips and 16 room idea cards, all inspired by the Crayola brand names. The Crayola partnership is showcased in Dutch Boy's Color Simplicity system and included in their color visualizer software, on-line and at retail.
About Dutch Boy
Founded in 1907 and celebrating its 100th anniversary, Dutch Boy continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions. It is one of the most recognizable brands in the market. Dutch Boy is part of The Sherwin-Williams Company Diversified Brands Division. For more information about Dutch Boy products, please call 1-800-542-8468 or visit dutchboy.com.
About Crayola
Since 1903, the Crayola brand has offered colorful ways for families to bond and children to express their boundless creativity at home and in the classroom. With products that are unmistakably Crayola like mess-free Color WonderTM, Erasable markers, TwistablesTM, and Washable crayons, markers and paints, Crayola brings children innovative arts and crafts materials that keep them creating in fun and surprising ways.
About Nancy Bailey & Associates
Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America's top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. The company offers a comprehensive, turnkey licensing representation program as well as specialized consulting services customized to meet the clients' needs. For more information, please visit www.baileylicensing.com.