FOR IMMEDIATE RELEASE
For additional information, please contact:
Ilana Wilensky
Nancy Bailey & Associates, Inc.
Telephone: (678) 352-1000
Fax: (678) 352-9222
Email: ilana@baileylicensing.com
Crayola® and Schroeder & Tremayne Cleaning Up at Retail
Atlanta, GA- May 23, 2007 Since 2003, Schroeder & Tremayne has been producing Crayola™ bath products to fulfill every need and desire for cleansing kids and making bath time fun. Each year their Crayola program continues to grow with expanded distribution of the line across all major grocery, drug, club and mass market retailers. The line includes a variety of products designed to make every bath more colorful - with Everyday Clean products, Bubbly Body Art and Giftable/Seasonal items. All products embrace Crayola's brand equities of color, creativity, fun and free self-expression in unique ways.
Best-selling products include Color Changing Scrubbies, Mix It Up! Bubble Bath and Sudsy Scribblers bath gel pens. Crayola Color Changing Mesh Scrubbies take on a new color when immersed in warm water and change back in cold -- Atomic Tangerine changes to Laser Lemon, Tickle Me Pink changes to Canary and Robin's Egg Blue changes to white! Look for new colors in 2008. Mix It Up! Bubble Bath lets kids create their own scent of bubble bath nightly. The innovative packaging places 3 new and different bubble bath colors/scents - Laser Lemon, Razzmatazz and Wild Blue Yonder -- in a crayon-shaped bottle. The cap is a mixing cup where kids choose any combination to personalize their bath. With Crayola™ Sudsy Scribblers, kids can color fun pictures on the terry washcloth or even draw on their bodies. Just lather up to get clean! They're safe, colorful, fun - and totally unique!
New products include Sudsy Mudsy, Neon Sudsy Scribblers, and Mix it Up! Squish it Up! Bath Gel. Sudsy Mudsy is colorful, thick, rich foaming mud that is actually soap! Available in 2 outrageous colors, Inch Worm Green and Wild Blue Yonder, Sudsy Mudsy comes in a fun bucket and lets kids scoop the "mud" with a small shovel, slather it on and get clean like never before. Neon Sudsy Scribblers were introduced to build upon the success of the existing Sudsy Scribblers and provide an array of colorful cleansing soaps that coordinate with the myriad of Crayola crayon colors. The Mix it Up! Squish it Up! Bath Gel Tower is a stack of three colorful jars of thick, squishy bath gel soaps. Kids will love creating their own colors by squishing the gel with their hands and getting clean Crayola-style.
Building on the success of its well-received Holiday Bathtime Imagination Kits, S&T is ready for Holiday 2007 with new kits that include Sea Adventurer, Bug Catcher, Rockin' Tub Time and Butterfly Garden. These themed kits combine everything kids need for creative, imaginative play in the tub.
Look for this successful product line to expand, as Schroeder & Tremayne continues to explore new and exciting ways to make getting clean a truly creative activity for kids, while expanding opportunities for retailers to drive traffic, and clean up where it really counts.
Clean is more colorful with Crayola™!
About Schroeder & Tremayne
St. Louis-based Schroeder & Tremayne was founded in 1915 and is privately held manufacturer, distributor and marketer of bath and body, and auto-care products.
About Crayola
Since 1903, the Crayola brand has offered colorful ways for families to bond and children to express their boundless creativity at home and in the classroom. With products that are unmistakably Crayola like mess-free Color WonderTM, Erasable markers, TwistablesTM, and Washable crayons, markers and paints, Crayola brings children innovative arts and crafts materials that keep them creating in fun and surprising ways.
About Nancy Bailey & Associates
Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America's top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. The company offers a comprehensive, turnkey licensing representation program as well as specialized consulting services customized to meet the clients' needs. For more information, please visit www.baileylicensing.com.