FOR IMMEDIATE RELEASE
For additional information, please contact:
Elisha Janet
Nancy Bailey & Associates, Inc.
Telephone: (678) 352-1000
Fax: (678) 352-9222
Email: elisha@baileylicensing.com
Hostess and Loungefly team up for Fashion Accessories
that
Satisfy Everyone's Sweet Tooth
Atlanta, GA- May 2, 2007 Nancy Bailey & Associates, Inc. is excited to announce that Loungefly, a leading designer and manufacturer of fashion accessories, has partnered with Interstate Bakeries Corporation to develop a line of Hostess branded accessories.
Debuting their Hostess line in February 2007, Loungefly introduced products featuring the ever-so-stylish Twinkie the Kid, Captain Cupcake and King Ding Dong. Products available include: Lunch boxes, totes, coin purses, hair pins, cosmetic bags, shoelaces, buttons and much more. Loungefly truly captured the essence of each of the Hostess characters pairing them with current fashion trends such as Twinkie the Kid with a western theme and Captain Cupcake with a nautical theme. Each item has a unique sense of style achieved through embellishments, detailing and high fashion design. Just like Hostess snacks, each product is a special treat!
With current fashion trends strongly favoring cupcakes, desserts and sweets, buyers are very enthusiastic about the new line. Products have already received placement in trendsetting retailers such as Hot Topic, Urban Outfitters and Hastings. "We are thrilled that Hostess is gaining shelf space at these fashion hot spots. Loungefly does an incredible job of maintaining the essence of the Hostess brand while making it fun and fashionable" said Elisha Janet, Jr. Account Executive, Nancy Bailey & Associates.
About Loungefly Inc
Over the last several years, Loungefly has become a premiere niche accessory company with the proven ability to bring quality fashion products to market at record speeds. Loungefly does this by utilizing their network of domestic and overseas vendors and suppliers all driven by their creative design force and logistical capabilities Their unique ability to capitalize on market trends as well as create them while bringing consistent quality products to market and maintaining brand integrity, creates demand from both retailers and consumers.
About IBC
Interstate Bakeries Corporation, through its operating subsidiaries, Interstate Brands Corporation and IBC Sales Corporation, is one of the nation's largest bakers and distributors of fresh baked bread and sweet goods in the United States with 45 bread and cake bakeries located in strategic markets from coast-to-coast. The Company is headquartered in Kansas City, Mo.
About Nancy Bailey & Associates
Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America's top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. The company offers a comprehensive, turnkey licensing representation program as well as specialized consulting services customized to meet the clients' needs. For more information, please visit www.baileylicensing.com.