FOR IMMEDIATE RELEASE
For additional information, please contact:
Linda Morgenstern
Nancy Bailey & Associates, Inc.
Telephone: (561) 447-6607
Fax: (561) 447-6642
Email: linda@baileylicensing.com

Nancy Bailey & Associates Secures License Agreement for
USA TODAY Branded Airport Stores

Atlanta, GA - April 19, 2007 Nancy Bailey & Associates, Inc. is pleased to announce that is has concluded a license agreement with HDS Retail to develop and operate an airport retail concept themed around the USA TODAY brand. Called the USA TODAY TRAVEL ZONE, the concept will become available in the coming weeks to be introduced into airport concessions programs.

Since its launch in 1982, USA TODAY has grown to become the top-selling newspaper in the United States and is the preferred choice of travelers1. Linda Morgenstern, Executive Vice President of Nancy Bailey & Associates, Inc. said, "USA TODAY is entertaining, user-friendly and offers away-from-home familiarity. These key attributes translate perfectly to the airport concession industry, and we're delighted to have secured the ideal partner for USA TODAY. "

With their innovative use of color and graphics, USA TODAY has changed the way travelers view information. Various hallmarks of the brand, such as the color-coded sections of News, Money, Sports, and Life, as well as the Snapshots® are expected to be incorporated in the concept to make it inviting and memorable. The concept will cater to the traveling public by offering an assortment of reading materials, sundries, travel accessories, and other convenience-related items such as grab and go snacks and coffee in some locations.

"We are pleased to be working closely with an international leader such as HDS Retail on this project," said Christy K. Hartsell, Director of Brand Licensing, USA TODAY. "We believe that the USA TODAY TRAVEL ZONE is a relevant and exciting extension of our brand with travelers."