FOR IMMEDIATE RELEASE
For additional information, please contact:
Frances T. Alvarez
Nancy Bailey & Associates, Inc.
Telephone: (305) 668-7000
Email: frances@baileylicensing.com
ALIENWARE PARTNERS WITH NANCY BAILEY & ASSOCIATES, INC.
Award-Winning PC Manufacturer Joins Forces with Leading Corporate Brand Agency
to Further Expand their Licensing Program
Atlanta, GA - April 5, 2007 - Alienware Corporation, the leading manufacturer of high-performance desktop, notebook and professional computer systems, has partnered with Nancy Bailey & Associates to expand and manage its brand extension licensing program. The licensing program will build on the many strengths of the Alienware brand, including innovation, performance, design and quality. New licensing partners will join existing licensees Griffin International, Core Gamer and Mobile Edge.
Alienware has earned an unparalleled reputation by creating best-of-breed products that offer superb, uncompromising quality. Widely recognized as faster, more powerful, and more innovative than competing machines, Alienware systems consistently win awards from publications such as Maximum PC, PC Gamer, Computer Shopper, PC World, Laptop and more.
"We are excited about expanding our licensing program through our partnership with Nancy Bailey & Assoc., because it means we will be able to offer more quality consumer electronic products and accessories to customers who aspire to own Alienware-branded products and merchandise," said Arthur Lewis, Executive Vice President.
"Alienware-branded computers are the most sought after PCs in the gaming industry," says Frances Alvarez, Vice President, Nancy Bailey & Associates. "Alienware has an unwavering passion to build the world's most powerful computers. The licensing program will uphold the brand's commitment to excellence as it extends the brand into various product categories."
Alienware is seeking licensing partners that manufacture innovative, quality products that capture the brand's unique characteristics. Current licensees include Mobile Edge for carrying cases (backpacks, messenger bags, briefcases), Core Gamer for PC and console gamepads and Griffin International for premium cables. Additional categories available for licensing include computer peripherals, consumer electronics, apparel and accessories.
About Alienware
Alienware offers unique and award-winning technology products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware has been recognized by INC 500, won the Shoppers' Choice Award as the Best Performance Desktop by Computer Shopper's reader survey, had its Alienware Area-51 ranked among "The 25 Greatest PCs of All Time" by PC World and also received PC Magazine's Reader's Choice Award in its 18th Annual Reader Survey. Alienware systems are available direct within the United States, Europe, Australia, and New Zealand. For more information, please visit www.alienware.com or call 1-800-ALIENWARE (254-3692).
About Nancy Bailey & Associates
Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America's top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. The company offers a comprehensive, turnkey licensing representation program as well as specialized consulting services customized to meet the clients' needs. For more information, please visit www.baileylicensing.com.