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FOR IMMEDIATE RELEASE
For additional information, please contact:
Ufficio Investor Relations invrel@marcolin.com
Ufficio Stampa: agennaro@marcolin.com +39 348 2558129
MARCOLIN USA, INC. INTRODUCES DESIGN2FIT,
A NEW ADDITION TO THE COVERGIRL® EYEWEAR COLLECTION
SCOTTSDALE, AZ - March 22, 2007 - Marcolin USA, Inc, has partnered with The Procter & Gamble Company's (NYSE: PG) Cover Girl brand to introduce Design2Fit, a new sub-collection of Cover Girl Eyewear. Design2Fit targets a diverse market, bringing fashionable eyewear to women of all ages and ethnicities.
With Design2Fit, each new frame has special features providing a stylish and more comfortable fit. Intricate and fashionable design details, wider front shapes, flatter bridges and longer temples are just some of the design highlights that differentiate this line. The color palette which reflects Cover Girls expertly matched shades and the variety of finishes enhance and compliment many skin tones.
"This is a phenomenal new addition to the successful Cover Girl Collection" said George McLeod, Marcolin's Vice President of Sales. "It covers a specific need of the market and gives the opportunity to our professional customers of servicing a wider variety of consumers' needs with up to date design, shapes, colors and details".
About Marcolin
A leader in the optical industry, Marcolin USA, Inc. manufactures designer eyewear and sunwear for the U.S. market, featuring collections that include Kenneth Cole New York, Kenneth Cole Reaction, Timberland, Cover Girl, Roberto Cavalli, Montblanc, and most recently, the introductions of Tom Ford, Just Cavalli, Timberland Youth and Ferrari. For more information, please call toll-free 800.527.9265 or visit us online at www.marcolinusa.com.
About Cover Girl
Cover Girl Cosmetics is a $600 million division of Procter & Gamble and has been a favorite among young women since its introduction in 1961. With tremendous customer Loyalty, it continues to be the #1 selling mass market cosmetics brand in the US.
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