FOR IMMEDIATE RELEASE
For additional information, please contact:
Frances T. Alvarez
Nancy Bailey & Associates, Inc.
Telephone: (305) 668-7000
Email: frances@baileylicensing.com
Nancy Bailey & Associates Launches Brand Extension
Licensing Program for Ocean Spray Cranberries
Atlanta, GA - March 21, 2007 - Nancy Bailey & Associates, a leading corporate brand licensing agency, has announced that it has entered into a representation agreement with Ocean Spray Cranberries, the world's leading marketer of cranberry beverages and foods. Nancy Bailey & Associates will develop a licensing program consisting of products that support Ocean Spray's strong equities of great taste, tremendous health benefits, and excellent quality.
Founded over 75 years ago, the Ocean Spray brand has grown into a $1.5 billion company, enjoying a leading market share in cranberry juices and drinks, cranberry sauce, and fresh cranberries. The latest growth engine for Ocean Spray is sweetened dried cranberries, marketed under the Craisins® brand name, where the business has doubled in size over the last three years.
"There is tremendous recognition and equity in the Ocean Spray brand that makes it a natural fit for food brand extensions," said Frances T. Alvarez, Vice President, Nancy Bailey & Associates, Inc. "Americans are looking for healthier food choices without sacrificing great taste. We are excited about leveraging the power of the Ocean Spray brand into healthy, delicious foods that consumers will enjoy."
"We are delighted to be working with Nancy Bailey & Associates," says Ken Romanzi, Chief Operating Officer at Ocean Spray. "There are incredible opportunities to expand the Ocean Spray brand into products that tap into the brand's "taste good, good for you" philosophy. We chose to work with Nancy Bailey & Associates because of their expertise and proven track record in food brand extension."
Product categories available for licensing include yogurts, snacks, gelatin, jams and jellies, salad dressings, fresh and frozen baked goods, baking mixes, frozen novelties, ice-cream, alcoholic beverages and much more.
About Ocean Spray
Ocean Spray (www.oceanspray.com) is an agricultural cooperative owned by more than 650 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and Quebec as well as nearly 50 Florida grapefruit growers. Ocean Spray was formed 76 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks and is the world's largest producer of sweetened dried cranberries. For the year ended August 31, 2006, Ocean Spray posted net sales of $1.2 billion.
About Nancy Bailey & Associates
Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America's top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. The company offers a comprehensive, turnkey licensing representation program as well as specialized consulting services customized to meet the clients' needs. For more information, please visit www.baileylicensing.com.