FOR IMMEDIATE RELEASE
For additional information, please contact:
Ilana Wilensky
Telephone: (678) 352-1000
Fax: (678) 352-9222
Email: ilana@baileylicensing.com
GUM® CRAYOLA™ ORAL CARE EXPANDS DISTRIBUTION TO DENTAL OFFICES
Atlanta, GA - March 14, 2007 - Building on the success of the GUM® CrayolaTM oral care line at retailers nationwide, Sunstar Americas recently announced the launch of GUM® Crayola products at Dental Offices across the country. Sunstar is working with Dental Professionals to "Color the Office Crayola" by recommending and dispensing GUM Crayola toothbrushes and flossers, as well as using Crayola Fluoride Foam, Trays and Prophy Paste during in-office treatments. The goal is to utilize the GUM and Crayola brands together to encourage proper oral care habits at an early age. "Just like retailers, the dental practices see the value in recommending and dispensing an evergreen brand that parents trust and that will keep children brushing and flossing for years to come," said Todd Mengay, Product Marketing Manager - Retail Division at Sunstar Americas.
The GUM Crayola line launched at retail in April 2006 with distribution at major mass, grocery and drug stores including Target, Safeway, Giant Eagle, Rite-Aid, Walgreen's, CVS, Brooks/Eckerd, Meijer and Fred Meyer. The product line includes a colorful selection of GUM Crayola Marker Toothbrushes, Games Toothbrushes and Flossers that have been heavily supported via Sunstar's website, www.GUMclub.com, displays and FSIs. Expansion into dental offices allows kids to enjoy the wonder of Crayola at home and when they visit the dentist. "GUM Crayola Brushes have softer bristles and come in convenient sizes for all ages making home care easier" says Dr. Lisa Richardson, Pediatric Dentist from Pearland, TX. "Parents really like the design of the brush including the soft, easy-to-grip handle and suction cup base."
About Crayola:
Since 1903, the Crayola brand has offered colorful ways for families to bond and children to express their boundless creativity at home and in the classroom. With products that are unmistakably Crayola like mess-free Color WonderTM, Erasable markers, TwistablesTM. and Washable crayons, markers and paints, Crayola brings children innovative arts and crafts materials that keep them creating in fun and surprising ways.
About Sunstar Americas, Inc.:
Sunstar is an 82-year-old company committed to providing quality oral health care products to consumers and dental professionals worldwide. Their GUM® and Butler® brands are widely recognized as leaders in oral health & hygiene, marketing hundreds of products under the 3-Step® System of brushing, flossing, and customizing your oral care regimen for optimal gum health. Visit them at www.GUMbrand.com.
About Nancy Bailey & Associates:
Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America's top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. The company offers a comprehensive, turnkey licensing representation program as well as specialized consulting services customized to meet the clients' needs. For more information, please visit www.baileylicensing.com.