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oneCARE Partners With TideTM To Launch A New Line
Of Innovative Laundry Accessories

INT'L HOME & HOUSEWARES SHOW, March 12, 2007 - oneCARE has entered into a licensing agreement with The Procter & Gamble Company to launch a full line of innovative laundry accessories under the TideTM brand name. These products are intended to complement and extend the Tide equity throughout the home.

The TideTM laundry accessory line, developed by oneCARE, will initially feature eleven products for the home that are focused on helping consumers care for their clothes throughout the fabric care cycle. These products provide simple solutions to caring for clothes while making it quicker and easier for consumers to live their lives without worrying about laundry. The line will include exciting new products such as a revolutionary backpack laundry duffle bag, a collapsible rolling hamper sorter, a premium over-the-door ironing board, a smart dry hanger, a TideTM scented hanger, a gentle care clothespin, and Bra BabyTM, an innovative bra washing accessory. These products will ship to mass, specialty and grocery retailers throughout the U.S. later this year.

The Evercare Company, Changing Paradigms and Esseplast recently merged to become oneCARE. Each company was noted for their demonstrated product superiority in the cleaning products, laundry accessories, pet products, air care, drain care, fabric care, and lint removal product categories. These powerful companies now give oneCARE the opportunity to bring an unparalleled stable of brands and world class innovation to retailers and consumers.

The licensed product line supports Tide's position as the recognized leader in laundry care for 60 years. "Combining oneCARE's experience in caring for clothes with the Tide brand is an excellent match" said Lester Lee, CEO, oneCARE.

"Tide stands for providing laundry solutions to consumers while trying to make their lives easier," said Suzanne Watson, brand manager for Tide. "Uniting that with oneCARE's innovative and aesthetically pleasing designs for laundry accessories not only elevates the brand, but creates a win-win for both organizations and consumers." The strategic partnership provides a natural extension of the world's strongest laundry care brand and further enhances the consumer's experience with Tide.

The new TideTM laundry accessories will incorporate innovative features to care for clothes through superior and contemporary product design. Whether it is through more functional design or proprietary scent technology, all of the new products bring significant "plus one" design improvement to the laundry accessory category.

About oneCARE
oneCARE was formed in 2007 to harness the strengths of three industry leaders bringing an unparalleled stable of brands in the clothing, home air, and pet care consumer product categories and world class innovation to the housewares industry. The company will be headquartered in Alpharetta, GA. For more information about oneCARE, visit its Web site at http://www.oneCAREco.com.

Tide is a trademark of The Procter & Gamble Company, used under license by oneCARE.