FOR IMMEDIATE RELEASE
For additional information, please contact:
Dawn Maniglia
DMPR, LLC
(718) 968-0515
dmanig@aol.com

oneCARE Introduces Bounce® Lint & Freshness Roller™

oneCARE rolls into the year with momentum highlighted by the introduction of its Bounce® Lint & Freshness Roller™. oneCARE, as part of its licensing agreement with The Procter & Gamble Company, has combined the fresh scent of Bounce® fabric softener with the pick-up power of a lint roller, offering retailers an opportunity to increase sales by capitalizing on one of the most recognized brands in laundry care.

The Bounce Lint & Freshness Roller will provide consumers with a convenient way to remove lint while giving fabrics, even those they cannot wash, a fresh clean scent. The product's innovative scented microdot technology infuses fabrics with laundry freshness, while the tape removes lint and pet hair. The special adhesive picks up lint and debris from fabrics without leaving remnants of the adhesive on the fabric. The protective cover makes it easy to store in a drawer, purse, office or car.

"oneCARE continues to offer the marketplace innovative, consumer-friendly product line extensions in consumer clothing, home air and pet care categories," said Jim Doyle, VP of Marketing, oneCARE. "Combining our experience in caring for clothes with the Bounce brand is a win-win for retailers and consumers."

The Evercare Company, Changing Paradigms and Esseplast recently merged to become oneCARE. Each company was noted for their demonstrated product superiority in the cleaning products, laundry accessories, pet products, air care, drain care, fabric care, and lint removal product categories. These powerful companies now give oneCARE the opportunity to bring an unparalleled stable of brands and world class innovation to retailers and consumers.

The Bounce Lint and Freshness Roller is available in mass, grocery and drug retailers throughout the U.S. Consumers will find the product in the same aisle/section showcasing lint rollers. Refill packages would be found at same location at retail. Suggested Retail Price is $4.99 for the Bounce Lint and Freshness Roller and $3.99 for the refills. For more information about The Bounce Lint and Freshness Roller, please visit its web site at http://www.bounceeverywhere.com.

About oneCARE
oneCARE was formed in 2007 to harness the strengths of three industry leaders bringing an unparalleled stable of brands in the clothing, home, air, and pet care consumer product categories and world class innovation to the housewares industry. New York-based Protostar Partners, L.L.C. is the control investor of oneCARE. The company is headquartered in Alpharetta, GA. For more information, visit www.onecareco.com.

Bounce and its related logos are trademarks of The Procter & Gamble Company, Cincinnati, OH, used under license by The oneCARE Company, Alpharetta, GA.

(For more information or for an interview request, please contact Dawn Maniglia, DMPR, LLC at 718.968.0515 / 917.862.5444 or at dmanig@aol.com)