FOR IMMEDIATE RELEASE
For additional information, please contact:
Nancy Bailey & Associates, Inc.
Telephone: (678) 352-1000
Fax: (678-352-9222
Email: info@baileylicensing.com
FRANCES ALVAREZ REJOINS NANCY BAILEY & ASSOCIATES, INC.
ATLANTA, GA - February 27, 2007 - Nancy Bailey & Associates, Inc. one of the nation's leading corporate brand licensing agencies, has hired industry professional Frances Alvarez as Vice President. A seasoned licensing executive, Ms. Alvarez brings over a decade of licensing industry experience to Nancy Bailey & Associates.
Ms. Alvarez worked for Nancy Bailey & Associates from 1997 to 2004. Prior to rejoining the company, Ms. Alvarez was the Director of Licensing at Alienware Corporation, a wholly owned Dell, Inc. subsidiary. During her tenure at Alienware, she developed the licensing division, which included both in-licensing and out-licensing, as well as intellectual property licensing. Throughout her professional career, Ms. Alvarez has established and managed several successful corporate brand licensing programs including Frito-Lay, Heinz and Crayola. Ms. Alvarez graduated from Florida International University in 1996 with a Bachelor of Arts in Marketing and International Business.
"We are thrilled to have Frances back. She adds further depth to our already very experienced management team. She is a proven, high caliber licensing professional who contributed to our success before and will again" said Nancy Bailey, Chairman.
About Nancy Bailey & Associates
Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America's top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. The company offers a comprehensive, turnkey licensing representation program as well as specialized consulting services customized to meet the clients' needs. For more information, please visit www.baileylicensing.com.