FOR IMMEDIATE RELEASE
For additional information, please contact:
Navajo Manufacturing Company, Inc
Contact: Jonathan Curts, Marketing Director
Phone: 303/292-3090 x321
Email: jcurts@navajomfg.com
Navajo Manufacturing Drives a New Licensing Partnership with Pennzoil
Denver, Colorado - Navajo Manufacturing Company, Inc. is pleased to announce the launch of its line of licensed Pennzoil automotive accessories. More than 50 products are in the line that includes such handy items as fuses, bulbs, booster cables, tire repair kits and gauges, tie downs, funnels, hose clamps and small hand tools. These quality Pennzoil accessories will allow consumers to conveniently perform simple repairs to their vehicle, motorcycle or boat.
"We are very happy to have been able to partner with Pennzoil to brand our line of automotive accessories," says Ed O'Brien, Vice President of Sales & Marketing. "We truly believe the consumer recognition and power of the Pennzoil brand will increase awareness of our products and drive more sales at retail."
Initial retail reaction is very positive with buyers at convenience stores and other trade channels indicating the Pennzoil brand will increase sales and bring excitement back to the category again. The Pennzoil line will be sold to retailers in all classes of trade including C-stores, auto, food, drug and mass. Navajo plans to have this exciting new line on shelf in early 2007, in time for the Spring travel season.
About Navajo Manufacturing Co., Inc.
Navajo Manufacturing Co., a privately held company based in Denver, Colorado, has been successfully importing and selling a wide variety of products including, housewares, eyewear, health & beauty products, general merchandise, cell phone accessories and automotive accessories for more than 28 years.
About Pennzoil®
Pennzoil® is the #1-selling motor oil and one of the most trusted brands in America. The Pennzoil line of quality products meet or exceed industry specifications to offer exceptional engine protection, and include Pennzoil Platinum™ Full Synthetic motor oil, Pennzoil® Advanced Protection motor oil, Pennzoil® SUV, Truck & Minivan motor oil, Pennzoil High Mileage Vehicle™ motor oil, and Pennzoil Marine® engine oil. For more information about Pennzoil products, please visit www.pennzoil.com
Pennzoil is produced and marketed by Shell Lubricants. The term 'Shell Lubricants' collectively refers to the companies of the Shell Group engaged in the lubricants business. Shell lubricants companies are global leaders in lubricants and operate in approximately 120 countries worldwide. They manufacture and blend products for use in a range of applications from consumer motoring to food processing and heavy industry to commercial transport. The Shell portfolio of top quality lubricant brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell Tellus®, Shell Cassida®, Shell ROTELLA® T, Shell Spirax® and a portfolio of car care products and Jiffy Lube® services.
9/11/06