FOR IMMEDIATE RELEASE
For additional information, please contact:
Ilana Wilensky
Telephone: (678) 352-1000
Fax: (678) 352-9222
Email: ilana@baileylicensing.com
CRAYOLA® PAINTS THE TOWN WITH SHERWIN-WILLIAMS
Atlanta, GA - May 30, 2006 - Nancy Bailey & Associates, Inc. is pleased to announce that Binney & Smith has entered into a licensing agreement with Sherwin-Williams for a Crayola® paint palette program with the Dutch Boy brand paints. The Crayola Color Palette will include more than 96 vibrant hues that match up to Crayola crayon colors. "We could not be happier about partnering with Sherwin-Williams," said Diane Baldovsky, Licensing Manager at Binney & Smith. "It is the perfect combination of 2 trusted brands -- Crayola and Dutch Boy, both of which are synonymous with color."
The Crayola Color Palette with Dutch Boy Kid's Room paint provides parents a simple solution for painting and decorating their child's room. "Crayola crayons have been a fixture in people's homes for over 100 years and through this partnership with Sherwin-Williams, Crayola paint will also become a fixture in these very same homes for years to come," said Ilana Wilensky, Senior Account Executive at Nancy Bailey and Associates.
The Crayola Color Palette program will be displayed at various home improvement retailers across the country with a broad range of crayon-shaped paint color cards featuring the ever-popular Crayola brand names. The display will also include color swatches, painting concept cards and color visualization software. Through these various vehicles, consumers can be inspired to create a color palette that fits within their style. In addition, many of the painting concept cards feature other Crayola products including bedding, furniture and coordinating room décor, which offers a one-stop solution for busy parents to create a "Crayola Room." The Crayola Color Palette will be available at various retailers nationwide beginning in April 2006.
About Crayola:
Since 1903, the Crayola brand has offered colorful ways for families to bond and children to express their boundless creativity at home and in the classroom. With products that are unmistakably Crayola like mess-free Color WonderTM, Erasable markers, TwistablesTM and Washable crayons, markers and paints, Crayola brings children innovative arts and crafts materials that keep them creating in fun and surprising ways.
About Sherwin-Williams:
Sherwin-Williams is the nation's largest specialty retailer of paint, stains, coatings, wallcoverings and associated supplies and sundry items. With more than 3,000 stores in North America, the company is dedicated to supporting the do-it-yourself consumer with specialized products, superior technical knowledge and one-on-one, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores; call 1-800-4-SHERWIN (1-800-474-3794) for the nearest location. And, visit the new sherwin-williams.com.
About Nancy Bailey & Associates:
Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America's top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. For more information, please visit www.baileylicensing.com.