FOR IMMEDIATE RELEASE

Nancy Bailey & Associates Expands Brands Internationally

Tony Roma's, the #1 casual dining brand specializing in ribs, has just launched a broad based licensing program. Tony Roma's is a $500 million dollar brand with 92% consumer awareness. It is the perennial winner in the "best ribs" category in city restaurant pools throughout the world.

In addition to the US, Tony Roma's restaurants can be found in 32 other countries and territories. The worldwide licensing program will leverage the award winning BBQ flavors and menu items on food products and some hard goods. Licensees are being sought in various countries for a variety of food products including ribs, refrigerated and frozen beef, pork and chicken products, BBQ sauces and marinades, frozen and refrigerated appetizers, meals and side dishes.

USA TODAY is another new client of Nancy Bailey & Associates. The program will leverage USA TODAY'S strong brand equity in providing news, entertainment, sports and information at-a-glance to today's time-pressed people in a concise and convenient way. Baby Boomers will be surprised that USA TODAY is celebrating its 25th Anniversary in 2007 with products being developed for this event. The licensing program will also leverage USA TODAY'S well-known features USA TODAY Snapshots and Sudoku game.

Febreze, Procter & Gamble's leading odor elimination spray, is developing a brand extension licensing program based on its superior equity in odor elimination and air freshening. Areas of interest include: trashcan odor control, pet litter, pet accessories, shoe care and air purification products. Categories are available for licensing in UK, France, Germany, Italy and Belgium.

Our Crayola efforts in the home, personal care and food categories have increased tremendously and include the addition of Sunstar Butler for oral care and Sherwin-Williams for Crayola paint. The success of the Crayola licensing program has led to its nomination for Brand Extension of the Year for this year's LIMA Awards.

Come by Nancy Bailey & Associates Booth #3641 at Licensing Show to learn more about our brands.

04/21/06