FOR IMMEDIATE RELEASE
For additional information, please contact:
Ilana Wilensky
Telephone: (678) 352-1000
Fax: (678) 352-9222
Email: ilana@baileylicensing.com
CRAYOLA™ BRUSHING UP WITH NEW ORAL CARE LINE
Atlanta, GA - April 3, 2006 - Nancy Bailey & Associates, Inc. is pleased to announce that Binney & Smith has entered into a licensing agreement with Sunstar Butler for a full line of Crayola™ oral care products. "We are so excited to be expanding the Crayola brand into oral care," said Diane Baldovsky, Licensing Manager at Binney & Smith. "We wanted to bring the fun and creativity of Crayola into every aspect of kids' lives, and Crayola GUM® oral care products are a great way to turn a daily activity into interactivity."
Binney & Smith has partnered with Sunstar Butler, manufacturer of the GUM brand of oral care products, to develop a line of Crayola GUM oral care products designed to encourage healthy habits early. "Sunstar Butler was the perfect fit for Crayola because both companies value the importance of product innovation and education," said Ilana Wilensky, Senior Account Executive at Nancy Bailey & Associates. The GUM brand is committed to educating consumers on the potential links between oral health and systemic health, including heart disease, diabetes, osteoporosis, and preterm low birth weight babies. Their message of "Healthy Gums. Healthy Life.®" starts with innovative, fun products to encourage healthy oral care habits at a very young age.
Crayola GUM oral care products will have substantial presence at retail channels as well as professional dental offices. Now kids can enjoy the fun of Crayola at home and when they visit the dentist! "Sunstar Butler is committed to providing a full line of fun, educational, and easy to use Crayola GUM oral care products to help parents and dental professionals reinforce proper oral care techniques," said Lisa Smith, Director of Retail Marketing at Sunstar Butler.
About Crayola:
Since 1903, the Crayola brand has offered colorful ways for families to bond and children to express their boundless creativity at home and in the classroom. With products that are unmistakably Crayola like mess-free Color WonderTM, Erasable markers, TwistablesTM. and Washable crayons, markers and paints, Crayola brings children innovative arts and crafts materials that keep them creating in fun and surprising ways.
About Sunstar Butler:
Sunstar Butler is an 82-year-old company committed to providing quality oral health care products to consumers and dental professionals worldwide. Their GUM® and Butler brands are widely recognized as leaders in oral health & hygiene, marketing hundreds of products under the 3-Step® System of brushing, flossing, and customizing your oral care regimen for optimal gum health. Visit them at www.SunstarAmericas.com.
About Nancy Bailey & Associates:
Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America's top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. The company offers a comprehensive, turnkey licensing representation program as well as specialized consulting services customized to meet the clients' needs. For more information, please visit www.baileylicensing.com.