FOR IMMEDIATE RELEASE
For additional information, please contact:
Linda Morgenstern
Nancy Bailey & Associates, Inc.
Telephone: (561) 447-6607
Fax: (561) 447-6642
Email: linda@baileylicensing.com
Reynolds® Cleverware™ Food Storage Containers
Launch at International Housewares Show
Richmond, VA - February 17, 2006 - Alcoa Consumer Products, a business of Alcoa Inc. today announced it has licensed the Reynolds brand name to Home Concepts Products, Inc. for a line of durable food storage containers. Home Concepts will launch Reynolds® Cleverware™ food storage containers at the International Housewares Show in Chicago in March 2006. The containers will be available in retail stores beginning June 2006.
The line includes 18 high-quality, polycarbonate based SKUs with two special features; a steam release vent and clear, stain resistant serving bowls. As a result, Reynolds Cleverware containers provide the unique benefit of being "table worthy". Consumers will be able to take Reynolds Cleverware from freezer or refrigerator to microwave and serve in the same attractive bowl on the table. Products are also dishwasher safe.
Amy Standard, Vice President of New Products at Reynolds, said: "For almost 60 years, Reynolds has provided consumers with high quality food preparation and storage products. We are delighted to collaborate with Home Concepts to roll out this exciting new product line that provides consumers with a versatile, attractive solution to home food management."
"We know the Reynolds name will provide instant recognition to our unique product offering, as well as a welcomed fresh attraction at the food storage aisle. Combine that with our line of clear plastic containers that provide the consumer with the convenience to 'serve, store, reheat and repeat - and we have a winner,'" said Michael Moghavem, CEO, of Home Concepts.
The licensing program is being managed by Nancy Bailey & Associates. The company manages trademark licensing programs for several Fortune 100 companies.
About Alcoa Consumer Products
Alcoa Consumer Products is a global leader in the consumer packaged goods industry, supplying high quality and trusted foil, film and paper products to the retail and foodservice sectors. Within Alcoa Consumer Products, there are four businesses that globally manufacture and market branded and private label products. Reynolds Consumer Products is home to many well-recognized brands such as Reynolds Wrap® Aluminum Foil, Reynolds® Plastic Wrap and Reynolds® Cut-Rite® Wax Paper. Other businesses include Presto Products Company, a major supplier of products ranging from private label food and disposable bags to packaging closures to soil stabilization materials, Baco Consumer Products, the leading supplier of household wraps and bags in the U.K. and Alcoa Closure Systems International, a world leader in closure systems for packaging and provider of quality products and service support to the beverage industry.
About Home Concepts Products, Inc.
Home Concepts Products, Inc. provides U.S. and international retailers with high quality, on-trend consumer products in the housewares category. The company is headquartered in California, with offices in Los Angeles, Chicago and Hong Kong. For more information, visit www.cleverwareusa.com or call toll-free 1-866-981-0500.
About Nancy Bailey & Associates, Inc.
Nancy Bailey & Associates, Inc. is a full-service licensing agency specializing in developing and managing corporate trademark licensing programs for America's top brands. Headquartered in Atlanta, Nancy Bailey & Associates has been a leader in brand extension licensing for over two decades, cultivating long-term relationships with clients and creating innovative consumer products through high-quality partners. The company offers a comprehensive, turnkey licensing representation program as well as specialized consulting services customized to meet the clients' needs. For more information, please visit www.baileylicensing.com.