Client Testimonials

See also: LICENSEE TESTIMONIALS »

"Nancy Bailey & Associates has played an integral role in the development of trademark licensing for The Procter & Gamble Company. Their leadership has been important in many successful brand extensions of our brands."

Gayle A. Jones
Manager, Trademark Licensing
The Procter & Gamble Company

"Nancy Bailey & Associates has done outstanding work leveraging the USA TODAY brand onto many new exciting products. They are real professionals and experts at what they do. As a result of their efforts, our licensing program exceeds our expectations and has created a lot of excitement for our brand."

Susan Lavington
Vice President of Marketing
USA TODAY

"The team at Nancy Bailey & Associates has done an outstanding job of applying their wealth of strategy, expertise and passion into understanding the Energizer Brand and targeting new categories to extend our brand promise into meaningful categories."

Danielle Kyriakos
Director of Global Marketing
Eveready Battery, Inc.

“In addition to providing outstanding client service, Nancy Bailey & Associates understands brands and how to build meaningful licensed brand extensions. For over 10 years, Pennzoil has benefited from their strategic thinking and innovative ideas in translating the brand equity beyond the core products. When I first took over our licensing program, Nancy Bailey & Associates patiently explained the licensing process to me. Over the years, Nancy Bailey & Associates has endured several changes in our brand management positions, and has always responded enthusiastically at the opportunity to educate our team about NBA, as well as our licensing history and potential opportunities.”

Cindy Araujo
Manager, Marketing Services
Pennzoil Quaker State Company

"Nancy Bailey & Associates helped Crayola build on its promise to surround kids where they live, learn and play. They have done an outstanding job targeting new categories and securing licensees that bring innovative products and unique experiences that fit with our lifestyle brand focus."

Diane Baldovsky
Manager Global Licensing
Crayola Properties, Inc.