Licensee Testimonials

See also: CLIENT TESTIMONIALS »

"Nancy Bailey & Associates has played an important role in our success with Cover Girl Eyewear which began 9 years ago. We have benefitted from their expertise in brand extension licensing and overall licensing management. Their dedication and attention given to the Cover Girl brand and to our business have been key in maximizing this program for P&G, Marcolin USA and retailers. We value our long-term relationship and appreciate for their support and leadership. We look forward to many more years of successful collaboration."

Fabrizio Gamberini
CEO
Marcolin USA

“Over the past 10 years, Butler Home Products has valued its strong working relationship with Nancy Bailey & Associates, and they have played a major role in the development and success of our Mr. Clean® Tools business. Not only do they provide outstanding service and consulting to their clients, they also understand and support the needs of the licensee. By working together, we have negotiated win-win deals for both P&G and Butler that have allowed us to achieve our tremendous success. We appreciate their continued support of Butler.”

Robert Michelson
President
Butler Home Products

“I have had the pleasure to work with NBA for over a decade. Having worked with many licensing agencies and licensors over the years, NBA is by far one of the best I’ve worked with. They don’t just sign the deal and we never hear from them again. They remain engaged with the licensee and provide support, strategic planning and assistance with the client/licensor when we need it. Their follow up and overall service to the licensee as well as to their clients is unmatched by other agencies. Most importantly, you feel like they are part of your team and really care about the success of the projects they work on.”

Marci Gordon
Chief Merchant & Marketing Officer
MZBerger & Co.

“Prior to working with Nancy Bailey Associates we didn’t have any experience in licensing. Thanks to their support and guidance we obtained the Scope license from Procter & Gamble – this was one of the best decisions we’ve made in our 30 year history. NBA’s expertise in corporate brand licensing was instrumental in helping us evaluate the Scope opportunity; develop the licensing strategy and marketing plan. The quality of service and knowledge NBA provides has been a key contributing factor of our company’s growth. They are invaluable partner and we look forward to working with them for years to come.”

David Hirschman
Executive Vice President
Health-Tech, Inc.

“Having worked with several licensing agencies and trademark owners, Nancy Bailey & Associates is the most professional group I have worked with. They are committed to the success of the licensee as well as the brands they represent.”

Jeff Elson
President
Products 2 Retail