Our Team

Nancy Bailey, Chairman

In 1982, Nancy Bailey founded Nancy Bailey & Associates, Inc., one of the first full-service licensing and marketing agency specializing in the development and management of corporate brand licensing programs for Fortune 100 companies. Prior to forming the company, Nancy began her career in the Advertising and Promotions Department at The Procter & Gamble Company and was one of the first women managers in the company. She acquired strong marketing experience through her work in many high-level marketing management positions including two prominent New York advertising agencies and as Director of Advertising, Kids Marketing and Licensing at Burger King Corporation where she worked for 7 years.

As a result of the company's success in trademark licensing, Warner Bros. Consumer Products acquired the company in 1989 where it became known as The Nancy Bailey Company and later, LCA Corporate Licensing. Once her non-compete period had expired, Nancy re-launched her trademark licensing agency representing Hawaiian Punch and the Vicks brand from Procter & Gamble as well as previous clients like Pillsbury. With over 40 years of extensive marketing and licensing experience, Nancy is considered a pioneer of corporate trademark licensing and first identified the concept of brand extension licensing that has become the biggest segment of the licensing industry today. She was a charter member and Vice President of the first licensing association and is a former Licensing Industry Merchandiser's Association (LIMA) Board Member. In recognition of her contributions to the licensing industry, she was inducted into the Licensing Industry Hall of Fame in 2008, the first inductee for trademark licensing.

In May 2010 Nancy was awarded the Ellis Island Medal of Honor to commemorate her outstanding achievements and dedicated leadership. Today, Nancy continues at the helm of the company as Chairman and CEO overseeing business development, strategic planning and international expansion. Nancy graduated from The University of Miami with a Bachelor in Business Administration.

Nell Roney, President

Nel Roney A licensing and marketing professional with over 25 years of experience, Nell Roney is President of Nancy Bailey and Associates, Inc. in Atlanta. She has broad-based licensing and marketing experience through her work in several industries, and across a wide range of product categories. She has worked in many licensing segments including corporate and trademark licensing, entertainment and character properties, sports and art properties, and promotions. She has built many successful licensing programs with many prestigious companies including: Anheuser-Busch as a corporate licensor for the company's beer brands; as a licensee with Aladdin Industries as Licensing and Product Manager for children's lunchboxes; and at The Bibb Company/Dan River as VP of Marketing and Licensing for children's bedding; and as a promotional licensee in the food business at Hardee's Food Systems where she was Promotions Director.

As President of NBA, Nell is responsible for strategic planning, managing the overall business operations and staff for the company, including brand management, client services, product approvals, contract and royalty compliance.

Nell continues to be actively involved in the Licensing Industry Merchandiser's Association (LIMA) having served for over 10 years as a Board Member and Regional Vice-President and serves on various industry committees. She is a frequent speaker at conferences to promote licensing industry education, including moderating Licensing University 's Licensing 101 course at the annual licensing show, and she has established an extensive network of licensing and marketing professionals throughout the industry. Nell graduated from Tennessee Technological University with a Bachelor of Science in Business Administration.

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Helen Prial, Executive Vice President

Helen is responsible for developing and managing brand extension licensing programs for one of our largest clients, The Procter & Gamble Company, through identifying new licensing partners and initiatives as well as by maximizing the total licensing relationship between our clients and licensees. This includes strategic planning, identifying and acquiring new licensees, contract negotiations, and ongoing licensee management.

Helen has been in the licensing business for over 20 years, most recently as Vice President of Timex Licensing Corporation, a wholly owned subsidiary of Timex Corporation, where she established and grew their licensing business to retail sales of over $200 million. Prior to Timex, Helen worked at Jim Henson Productions, licensing the Muppet characters in Home Furnishings and Packaged Goods. She has a Bachelor of Arts degree in English from the University of Connecticut.

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Linda Morgenstern, Executive Vice President

Linda is responsible for developing and managing brand extension licensing programs for several of our key clients including Energizer and Travelocity, through identifying new licensing partners and initiatives as well as by maximizing the total licensing relationship between our clients and licensees. This includes strategic planning, identifying and acquiring new licensees, contract negotiations, and ongoing licensee management. Linda has 25 years of broad-based licensing and marketing expertise across a number of brands and product categories.

Prior to joining Nancy Bailey & Associates, Inc., Linda established and managed the Licensing Division at Sunbeam Corporation for an extensive portfolio of popular brands: Sunbeam, Coleman, Mr. Coffee, First Alert, Health o Meter and Oster. She was successful in generating substantial royalty revenue, placing Sunbeam solidly among the top 50 Licensors, with brand extensions yielding over 40 new categories on the retail shelf. Linda also has an extensive publishing background having worked at Random House, Harper Collins and Sony Music.

She holds a B.A. from City University of N.Y., Brooklyn College and an M.B.A. from Florida Atlantic University.

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Frances Alvarez, Vice President

Frances has over ten years of trademark licensing experience and is responsible for developing and managing brand extensions licensing programs for Arby's, Chiquita and Fresh Express. She began her licensing career at Nancy Bailey & Associates, Inc. where she managed several successful corporate brand licensing programs for prestigious clients such as Pillsbury, Heinz, Frito-Lay, Scope and Crayola. She joined Alienware, a Dell subsidiary, in 2005 as Director of Licensing, where she developed the licensing division encompassing both in-licensing and out-licensing, as well as intellectual property licensing. Frances rejoined Nancy Bailey & Associates, Inc. in early 2007 and brings with her expertise in the high-tech industry. She graduated from Florida International University in 1996 with a Bachelor of Arts in Marketing and International Business.

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Ilana Wilensky, Senior Account Executive

Ilana has been with Nancy Bailey & Associates since 2004 and is responsible for developing and managing brand extension licensing programs for Nesquik and the Schering-Plough brands—Coppertone and Bain de Soleil. She manages the total licensing relationship between our clients and licensees and has identified and brought many new licensing partners to these programs. Prior to joining the Company, Ilana worked on the retail side as a Licensing Specialist with The Home Depot where she managed licensing out projects as well as product development for branded merchandise at Home Depot. She began her licensing career at The Beanstalk Group in New York where she was involved in developing brand licensing programs for McDonalds, Stride Rite, Little Tikes, Jim Beam and The Andy Warhol Foundation. Ilana graduated from Emory University with a Bachelor of Arts degree.

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