Our Approach

Nancy Bailey & Associates has been and continues to be the leader in brand extension licensing, resulting in long-term client relationships with Fortune 100 companies and creating innovative licensed products that sell. The result? Companies grow their brands, expand shelf space, and gain more unbeatable consumer loyalty.

Our Mission

• To unleash the power of a brand to its full potential through licensed products
• Provide unparalleled service and expertise in trademark licensing
    » Sound licensing strategy development
    » Brand equity extension to strategic licensed products
    » Create products with a unique point of difference that will sell
    » Maximize the total licensing relationship
            - Comprehensive understanding of the brand equity
            - Find the right partner
            - Ongoing management of licensing program
            - "The work really begins once the contract is signed"
    » Outstanding Client Service
• We understand that your trademark is your most important asset. Our mission is to develop and manage a successful licensing program to further build your brand
  

Comprehensive Licensing Program

NBA offers a comprehensive licensing representation program that may be customized to meet each client's business and marketing objectives to build the brand through licensing.

• Strategic Planning and Consulting Services
• Brand Equity Analysis
• Licensing Strategy Development
• Category Analysis and Development Plan
• Evaluating and Securing the Best Licensees
• Contract Negotiations
• Licensee Business Planning and Product Development
• Graphic Design to Bring a Brand to Life
• Approval Processes
• Royalty Tracking, Collection and Administration
• Contract Compliance
• Ongoing Licensee Management
• Retailer Presentations