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USA TODAY Case Study

Since its launch in 1982, USA TODAY has grown to become the top-selling newspaper in the United States and is the preferred choice of travelers. With their innovative use of color and graphics, USA TODAY has changed the way travelers view information. The highly recognizable elements of the brand equity like the color-coded News, Money, Sports and Life sections, as well as the USA TODAY Snapshots® of surveys and graphs, provide unique merchandising elements for licensed products.

Partners have enthusiastically embraced this contemporary American icon.

• USA TODAY has partnered with HDS Retail to develop and operate USA TODAY TravelZone, an airport retail concept themed around the USA TODAY brand, with locations currently in Detroit Metropolitan Airport, Indianapolis International Airport, and LaGuardia Airport.
• USA TODAY Readers, a line of stylish reading glasses launched in Fall 2007
• USA TODAY has partnered with six publishers to develop books and calendars leveraging their numerous regular features in subjects such as puzzles, business, legal, sports and current events.