Scope Case Study

Scope Case Study

For decades, the minty freshness of Scope mouthwash has been giving people the confidence to get kissably close. Nancy Bailey Associates found a way to extend the invigorating and fresh Scope flavors by partnering with HTI to develop a line of portable “on-the-go” products that wake your senses and make your mouth feel alive. Within the first five months, sales of Scope Portable Breath Fresheners significantly exceeded expectations in all classes of trade. Prominent oral care locations were secured in approximately 27,000 retail doors. Celebrity endorsement by Ryan Seacrest on POP displays lends credibility to the product line and adds instant recognition for the younger demographic.

This unique partnership:

Expanded Scope’s awareness to reach a younger audience
Takes Scope into new channels of distribution including convenience stores, airport locations and hotel rooms
Created additional brand impressions as an “on-the-go” product is used multiple times a day
Developed several cross promotions with on-packs and in-packs, generating trial and increasing purchase frequency