Reynolds Case Study

For almost 60 years, Reynolds has provided consumers with high quality food preparation and storage products.  The Reynolds brand is known for its reliability, durability, quality and its slogan “Make it Easy”. 

Manufacturers in four categories were licensed to develop quality products that reinforce the brand’s equity. Licensees have developed unique products that provide value in the categories of plastic food storage, silicone bakeware and branded cookbooks and magazines.

• Major retail placement achieved for all four licensees by early 2007
• Reynolds® Cleverware™ food storage containers launched in Target Stores nationwide with 4-ft. in-line placement – expanding in late 2007 with a second line of products
• Hold It Products, Inc. had successful holiday ’06 program with Reynolds® Stuffing Sacks displays in major supermarkets near turkey freezers – national distribution in place for holiday, 2007
• Reynolds "Grilling with Foil" was one of the most successful cookbooks for Publications International in 2006
• Reynolds Silicone Bakeware from Base 4 Group reinforced Reynolds position as the “baking assistant”