Case Studies

• Mr. Clean Case Study
  Celebrating his 50th Anniversary in 2008, Mr. Clean is one of America’s best-known and top-selling brands in household cleaning. Mr. Clean is also one of the most successful brand extension programs with licensed products exceeding over $200 million in retail sales... Case Study »
• Crayola Case Study
  It started with just a box of crayons and is now an extensive line of Crayola branded products for kids to use where they live, learn and play. The Crayola brand has offered colorful ways for families to bond and for children to express their boundless creativity at home and in the classroom... Case Study »
• Scope Case Study
  For decades, the minty freshness of Scope mouthwash has been giving people the confidence to get kissably close.  Nancy Bailey Associates found a way to extend the invigorating and fresh Scope flavors by partnering with HTI to develop a line of portable “on-the-go” products that wake your senses and make your mouth feel alive... Case Study »
• Vicks Case Study
  Since the 1880's, the Vicks brand has been known for its soothing VapoRub ointment used to relieve discomfort associated with colds and flu. Nancy Bailey & Associates identified the vaporizer category as a natural fit for Vicks to extend its brand into other adjacent product categories... Case Study »
• Pennzoil Case Study
  Pennzoil is the #1 selling motor oil brand in America and one of the Top 20 power brands at retail today. With 97% brand awareness, Pennzoil is distributed across all retail channels and is supported by a multi-million advertising and promotional budget annually... Case Study  »
• USA TODAY Case Study
  Since its launch in 1982, USA TODAY has grown to become the top-selling newspaper in the United States and is the preferred choice of travelers. With their innovative use of color and graphics, USA TODAY has changed the way travelers view information... Case Study »